Privacy Policy

1. Introduction

Roaring Rage Room & Axe-Throwing Lounge (“Roaring Rage,” “we,” “our,” “us”) respects your privacy and is committed to protecting the personal information you share with us online, by phone, and on-site at our facility in El Paso, Texas. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have about your data.

2. Scope

This Policy applies to information collected through:

Our website (roaringrage.com and any sub-domains)
Online booking and payment pages
Email, phone, SMS, or social-media interactions
On-site kiosks, waiver stations, and security cameras

3. Information We Collect

Identifiers – name, postal address, email, phone number, and government-issued ID for age verification.
- Collected when you book a session, sign a waiver, join a mailing list, or enter a giveaway.
Payment Data – cardholder name, tokenized card number, and billing ZIP code.
- Collected when you purchase sessions, gift cards, or merchandise.
Demographics – age range and (optional) gender.
- Collected when you complete a waiver or survey.
Commercial Information – booking history, party size, and add-ons purchased.
- Collected whenever you use our services.
Internet Activity – IP address, device type, browsing actions, and cookies.
- Collected when you visit our website or interact with our digital ads.
User-Provided Media – photos or videos you share or tag us in.
- Collected when you voluntarily post or submit media.
Audio / Visual Surveillance – CCTV footage in public areas (never restrooms or changing spaces).
- Collected automatically for safety and security when you are on-site.
We do not knowingly collect data from children under 13. If we learn we have inadvertently obtained such information, we delete it promptly.

4. Cookies & Tracking

We and trusted analytics partners (e.g., Google Analytics) use cookies, pixels, and similar technologies to remember your preferences, tailor marketing, and measure site performance. You can disable cookies in your browser; some site features may then work sub-optimally.

5. How We Use Your Information

Process bookings, payments, and digital waivers
Verify identity and age for safety and legal compliance
Send confirmations, reminders, and operational notices
Provide customer support and respond to inquiries
Improve our website, services, and safety protocols
Conduct marketing you can opt out of at any time
Detect and prevent fraud or misuse
Comply with legal obligations and enforce our Terms of Service

6. Sharing & Disclosure

We never sell your personal information. We share it only with:

Service Providers – payment processors, booking software, email platforms, analytics, IT support (only to operate our business).
Legal or Safety Reasons – if required by law or to protect the rights, safety, or property of Roaring Rage, our guests, or the public.
Business Transfers – in the event of a merger, acquisition, or asset sale, as permitted by law.

All third-party partners are bound by confidentiality and may use your data only to provide contracted services.

7. Data Security

We use administrative, technical, and physical safeguards—SSL/TLS encryption, limited-access databases, staff training, and on-site security protocols—to help protect your information. Although no system is 100 % secure, we continually assess and upgrade our defenses.

8. Data Retention

We retain personal data only as long as necessary for the purposes described in this Policy, legitimate business needs (e.g., accounting, dispute resolution), or legal requirements. Digital waiver records, for example, are stored for at least four years under Texas liability laws.

9. Your Choices & Rights

Review or Update: Email us to access or correct your data.
Opt-Out of Marketing: Click “unsubscribe” in promotional emails or text STOP for SMS.
Delete: Request deletion of your personal information; we will comply unless retention is required by law.
Do Not Track: Our site currently does not respond to browser DNT signals.

California residents may have additional rights under the CCPA; contact us for details.

10. Third-Party Links

Our site may link to external websites (e.g., social media, gift-card portals). We are not responsible for their privacy practices; review their policies before providing personal data.

11. Policy Updates

We may revise this Privacy Policy periodically. When we do, we will update the date above and, for significant changes, notify you via email or on-site banner. Continued use of our services after a revision signifies acceptance.

12. Contact Us

We appreciate your trust and are committed to protecting your privacy while delivering an unforgettable stress-busting experience.

Roaring Rage Room
1700 Texas Ave, El Paso, TX 79901
contact@roaringrageroom.com • (915) 843-8811

PRIVACY POLICY